Tuesday, December 21, 2004 - Posts
There's a good article on WebPronews today highlighting the top six reasons for marketers to engage in blogging, including the following:
- Fast search engine spidering and indexing of your site
- Blogs can build backlinks quickly
- A frequently updated blog will keep the spiders visiting your site
- Your site is sticker and more appealing to visitors
- A blog is the fastest and easiest way to build a brand-new Website without training
- Keywod competition in RSS feed sites is much less than in the SE's
Blogging seems to be a great medium for creating synergy between
marketers and PR professionals as companies launch blogs as joint
ventures. Both professions can obviously see great value in real
discussion with prospective customers and partners. It will be
interesting to see how this synergy evolves in 2005.
We've already seen statistics showing the fact that women make up the majority of bloggers, this article
from Press Trust outlines 10 strategies that can give an edge to
women-owned businesses in 2005. The list comes from Dr. Letitia Wright
of the Wright Place TV Show. Numbers 1, 2 and 7 from her list stood out
to me:
1. Blog - blogs are easy to use and maintain and give you the
freedom of updating as little or as much as you want. You can have
blogs where you write, create audio or even video if you want.
2. Power PR - More women business owners are understanding the power
of Public Relations and making sure News Releases about them or their
businesses go out about 5-9 times a year.
7. RSS - This is new but you can use RSS to get the information
without surfing for it, it comes to your desktop, and your customers
can get your information every time you update it. Those who know how
to use RSS will jump ahead of everyone else. You need a RSS reader, the
one at www.pluck.com is very useful in a lot of different ways.
Neville Hobson's NevOn has now joined the ranks of Steve Rubel's Micro Persuasion, Andy Beal's SearchEngineLowdown, and Jerermy Zawodny's blog.
Similar to the others, it is an informal arrangement, where WebProNews
will choose to re-publish at their discretion.
Congrats to this gang of bloggers, particularly to Steve and Neville
for how this advances the cause of PR. Imagine this...one day
these guys just decided to start blogs, whose visibility may have
not reached past their cubicles, and now they're being viewed by the
masses.
Hmmm...there's certainly something to this. And mark my words,
this is just the tip of the iceberg. Watch the relationships like
this unfold in 2005.