posted on Tuesday, December 21, 2004 8:27 AM
by
Cory Edwards
An Edge for Women-Owned Businesses
We've already seen statistics showing the fact that women make up the majority of bloggers, this article
from Press Trust outlines 10 strategies that can give an edge to
women-owned businesses in 2005. The list comes from Dr. Letitia Wright
of the Wright Place TV Show. Numbers 1, 2 and 7 from her list stood out
to me:
1. Blog - blogs are easy to use and maintain and give you the
freedom of updating as little or as much as you want. You can have
blogs where you write, create audio or even video if you want.
2. Power PR - More women business owners are understanding the power
of Public Relations and making sure News Releases about them or their
businesses go out about 5-9 times a year.
7. RSS - This is new but you can use RSS to get the information
without surfing for it, it comes to your desktop, and your customers
can get your information every time you update it. Those who know how
to use RSS will jump ahead of everyone else. You need a RSS reader, the
one at www.pluck.com is very useful in a lot of different ways.