NextGen PRose

Blogs and Wikis and Podcasts...Oh My!

You know you've been hooked when after only a month of stealth-mode blogging, you're already brainstorming internal and external wiki possibilities, and dreaming of the power of podcasting on the heels of a soon-to-be iPod purchase (maybe a Christmas gift--crossing fingers). 

Shel Holtz and Neville Hobson have both inspired me.  They've moved beyond dreaming to reality with the first test of their weekly PR podcast for communicators, "For Immediate Release."  I just listened to the audio and can't wait to hear what comes of this in early January when they begin casting. 

It was really interesting to listen to their introduction of this project.  Neville brought up how this will be without script so it's conversational.  It reminded me of an email exchange I had with him recently when he pointed out that blogging [wikis or podcasting] is just a part of what we're really doing--communicating.  He's right.  With new technologies serving as catalysts, we're coming into our own as communications professionals. 

These are exciting times--envisioning, and executing on, effective communication.