posted on Tuesday, December 28, 2004 8:09 AM
by
David Forstrom
Use the Blog Space to Listen
While discussing his
favorite topics of 2004 on ClickZ, Jupiter Research analyst Gary Stein offers a few words of wisdom that could go a long way in 2005:
The ability to tap into
consumer conversations is fantastic and powerful. Companies are falling
all over themselves trying to figure out how to use the blog phenomenon
to their advantage. All too often, they conclude they should use blogs
to talk. Please. Brands do enough talking as it is. Use the blog space
to
listen.
Rather than just italicize "listen," I think he should have italicized the whole sentence.
USE THE BLOG SPACE TO LISTEN!
This is sound advice. The power of blogging resides not in what
we have to say, but in how people respond to what we have to say.