posted on Tuesday, December 28, 2004 8:26 AM
by
Cory Edwards
Fortune on Blogging
Fortune Magazine's January 10 issue discusses the 10 Tech Trends to Watch in 2005. Number one on this list is "There's No Escaping the Blog."
David Kirkpatrick and Daniel Roth analyze the good and bad with
blogging and conclude that the blogging force is a powerful tool that
will play a big part in 2005. Yet another year-end story that discusses
the impact of this tool.
In their analysis they point out that blogs can be a corporation's
worst PR nightmare. What they fail to point out is the potential it
holds as a PR tool. Blogs will grow in 2005 to be a tremendous media
relations tool for corporations who effectively use them.