posted on Thursday, December 30, 2004 8:05 AM
by
David Forstrom
Podcasting: A Sign of Innovation's Health
Dan Kennedy discusses podcasting in the Boston Phoenix. He asks: "Will it save us from corporate radio? Or further isolate us inside our own miniature media worlds?"
Whether viewed as a savior or isolator, I think we're only just beginning to envision its implications in the PR realm. The possibilities seem limitless right now. What has impressed me and Dan points this out is that the concept of podcasting has only really been around in strength since August.
I like Glenn Reynolds' quote in the article:
In a sense, the meta-story is that something this cool can happen that fast. It’s a sign of the overall health of innovation.