B2B Marketing Communications

As you work to implement your marketing strategy, it’s vital to determine which methods are appropriate for your company. Conducting thorough market research is one of the best ways to learn how you can retain your clients—and reach new ones. Effective research helps you take full advantage of your company's strengths and improve on its weaknesses.

At Connect, we specialize in finding out how you can make the most of your marketing dollar. Whether you want direct feedback from your customers or need a snapshot of the industry, Connect’s research services can show you where to focus your efforts.

High Tech Public Relations

Connectivity℠ surrounds us: The CEO checking stock prices at the airport, the sales executive reading email at Starbucks and the teenager instant messaging friends at the game. Connectivity℠ is technology that helps people interact with each other. Hardware or software, computer or telephony, Connectivity℠ today is a trillion dollar market. Connect Public Relations® focused on this market from the earliest days. We've helped more than 400 firms make their mark in the Connectivity℠ space. We've met with thousands of analysts and journalists. We've secured more than 200,000 articles for our clients. In short, we know the Connectivity℠ market. We should…it's been our only focus since 1989.

Connect Marketing

A High Tech Marketing Agency

For your business to succeed, you have to know where you want to go and how you will get there. Connect specializes in helping companies develop and implement high tech unified marketing strategies. We can help you through every step of the process, from planning through implementation and evaluation. We will begin by conducting market research to ensure that you have the proper foundation on which to build your campaign. We will then work with you to develop the messaging that will define your products, improving your Internet presence through search engine optimization and Web 2.0 media. As your campaign unfolds, we will assess the effectiveness of the program and help you get the most out of your marketing. Client Experience.

When Symantec wanted to show that they are not only thought leaders in antivirus technology but also in enterprise security, they turned to Connect. Together we developed a strategy for establishing Symantec’s thought leadership in enterprise security, by publishing an annual “state of enterprise security” threat report. The plan for the release included several strategic elements:

Through this strategic approach, Symantec’s annual security threat report has received extensive media attention. Symantec is now the first source the media looks to for enterprise security developments.

High Tech Social Media

The changes in media distribution in recent years have been unprecedented. Where once companies had to reach out to traditional media outlets such as newspapers and television, companies can now speak directly to their customers in new and innovative ways. In this new connectivity landscape, the simplest methods of communication can be astonishingly effective.

Utilizing this new landscape for marketing purposes can be complex. It may be a blog, a series of YouTube videos or a SlideShare presentation that will best reach your intended audience. Connect can help you determine the most effective media outlets for reaching potential clients. And by combining social media with social networking, you can communicate with your customers on a level never before possible.